THE STORY OF SAN DIEGO’S CRAFT BEER
America’s Hoppiest City
Community, Pride, Passion, Innovation, and Collaboration are the core values that define San Diego’s craft brewing history. From its roots in the late 19th century to the present day, San Diego’s entrepreneurial spirit and relentless persistence have built a reputation that is second to none.
This self-guided, multi-sensory/multi-tech exhibit takes visitors on a historic journey from San Diego to Tijuana and back as it creatively traces the timeline of the city’s rise to the top of the craft world. As visitors view prominent artifacts, they will see and hear stories of trials, tribulations, and successes from the region’s legendary brewers.
Guests will learn about the critical role home brewers have played and will explore some of the pathways from beer fanatic to home brewer to professional brewmaster. This exhibit will provide unique access to rare collections from the community, will showcase past awards, and will celebrate key organizations such as Home Brew Mart, Pinkboots, QUAFF, and Brewchive.
Hands On: An interactive, multimedia installation will display the core branches of San Diego’s “Brewing Family Tree,” which will show the myriad connections among the founding breweries and the brewing landscape today.